About Momentum Strategy Alliance

At Momentum Strategy Alliance (MSA), we help dealerships and sales organizations create momentum that lasts. Our mission is simple — to equip teams with the systems, strategies, and tools they need to increase profits, strengthen culture, and scale sustainably.

Our team brings over 100 years of combined experience in automotive sales, finance, and dealership operations. We’ve worked on the front lines — in the showroom, in F&I, and at the executive level — so we know what it takes to build a dealership that performs at the highest level.

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Driven by Results, Powered by Technology

MSA delivers more than consulting — we deliver transformation. We partner with dealerships nationwide to design custom sales and F&I training programs powered by LSVT, the industry’s leading interactive training platform.

This system allows dealers to onboard, train, and track every member of their team with precision. Managers can coach in real time, track performance metrics, and ensure accountability at every level — turning learning into measurable growth.

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A Full Suite of Modern F&I Products

In addition to training, MSA offers a complete portfolio of high-value F&I products built to increase profitability, improve customer satisfaction, and create recurring revenue streams for your dealership.

Our lineup includes:

• Vehicle Service Contracts (VSCs) for new, used, and specialty vehicles

• GAP Protection to safeguard both customer and dealer interests

• Tire & Wheel, Key Replacement, and Roadside Programs

• Coverage for Lifted Trucks, EVs, and PowerSports

• Warranty and Protection Plans for Medium-Duty Trucks & Golf Carts

These aren’t cookie-cutter programs — they’re strategic profit centers designed to align with your dealership’s brand and sales process, giving you the flexibility to offer real value while maximizing every deal.

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Our Philosophy: Momentum Creates Growth

Success doesn’t come from one big moment — it’s built through consistent forward motion.
That’s why we focus on momentum in three key areas:

• People: Train, develop, and retain high-performing teams

• Process: Implement proven systems that eliminate guesswork

• Profit: Convert training and F&I strategy into measurable growth

Every improvement compounds — and that steady progress leads to unstoppable success.

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Partner With MSA

Whether you’re an independent dealer or a multi-rooftop group, MSA helps you create lasting growth through better systems, stronger people, and smarter F&I solutions that give your team a true competitive edge.

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Start Building Momentum Today.